Description
Marketing excellence is a prerequisite of success in any business, from start-up’s to the world’s most established enterprises. Data that we use for smarter decision for business and encompasses all marketing efforts that use an electronic device or the internet is known as Digital Marketing. Digital marketing methods such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, E-commerce Marketing, Social Media Marketing (SMM)and websites to connect with current and prospective customers. The benefit of digital marketing is that it allows you to target ideal customers for your product or services.
Prerequisites
Any Bachelor’s Degree and Master Degree is required to start Digital Marketing.
If you are one of the following you can take Digital Marketing Training
- Marketing
- Professionals
- Sales Professionals
- Business Owners
- Entrepreneurs
- Students
The biggest prerequisites is your passion for this media, because your time will go spending on say mobile or on Facebook or on twitter.
Curriculum
With the constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organization. This also include small business that wants to trade online and make a name for themselves on the web.
Lead Generation is nothing but attracting and converting strangers and prospects into someone who has indicated interest in your company products or services. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques.
- Introduction to SEO
- Search Engine Work
- Introduction to SEO
- Keyword Research
- ON-Page SEO
- HTML Basics
- On-Page SEO
- Technical SEO
- Mobile SEO
- Scheme Markups
- OFF-Page SEO
- Link Building
- Social SEO
- Local SEO
- Backlinks
- SEO Audit, Tools, Measurements
- SEO Audit
- Google Search Console
- Google Analytics
- SEO Resources, Careers in SEO
- Introduction to Social Media Marketing
- Content for Facebook & Social Media
- Tools for Content Creation
- Facebook Marketing
- Facebook Insights
- Facebook Business Manager
- Instagram and Linked in Marketing
- Twitter and Pinterest Marketing
It is your brand talking on your behalf through content on the medium, so how well your content plays a significant role.
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